2013 – 2014 Intro to Marketing Trimester 3 Agenda

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Week 1

March 10, 2014

Teacher Inservice – No school

March 11, 2014

  1. Survey Says
  2. Find Someone Who...
  3. I2B Compbooks and WOW1(Link to Powerpoint for WOW1) - - Words of the Week -Foundations of Business Terminology - There will be a quiz every Friday on WOW
  4. Pictures Tomorrow!

March 12, 2014

  1. Rogan's 4th - Talent Show - Brett "Guitar Man" Spencer
  2. WOW Finish
  3. Survey Says - share information - Then put in your compbook (explain)
  4. Movie Poster from their survey
    • They would use the 4 key parts of an ad to create:
    • Headline - that would be their movie title
      Copy - this would include information that they wrote about in their survey
      Illustration - they come up with that
      Signature - this is our BIS logo
      I think it would be fun to have them use their name for Starring and any nicknames too
    • This could be done by hand, using software like paint, photoshop - in Word or Publisher - kind of leave it wide open - think it might be fun.
    • Size - is 9.5 inch high - 7 inch wide
  5. Study Skills - WOW 1 - Rag to Riches in Quia - no login needed - just play the game
  6. Logging in and File Management - Create a file in your U drive to save your work (not in my docs)>called Intro to Bus (I will check)

March 13, 2014

  1. Explain Study Skills - WOW 1 - Hangman in Quia - no login needed - just play the game
  2. Pictures - We are taking them - you will then get from the P drive> Handouts>BIS>Intro to BIS.MKTG>Period 2 or 3 or 4 or 5
  3. Movie Poster from their survey - you have 25 minutes of class time today - DUE TOMORROW
    • They would use the 4 key parts of an ad to create:
    • Headline - that would be their movie title
      Copy - this would include information that they wrote about in their survey
      Illustration - they come up with that
      Signature - this is our BIS logo
      I think it would be fun to have them use their name for Starring and any nicknames too
    • This could be done by hand, using software like paint, photoshop - in Word or Publisher - kind of leave it wide open - think it might be fun.
    • Size - is 9.5 inch high - 7 inch wide
  4. Worklinks and Worklinks In Word - Introduction
  6. WOW1 - (Link to Powerpoint for WOW1)

March 14, 2014

  1. Study Skills - WOW 1 - Rag to Riches in Quia - Hangman in Quia - play the games for 10 minutes
  2. WOW1quiz will be Monday
  3. Worklinks and Worklinks In WordNot for Rogan's I2B
  4. Foundations of Business - Image Representation - due Next week
  5. Due today -
    1. Movie Poster - Common Mistakes - wrong size, no copy, no BIS log (that is the signature)
    • Email your completed movie poster design -
      • Kostman's Class - kristin.kostman@district6.org
      • Rogan's Class - mike.rogan@district6.org

Week 2

March 17, 2014

  1. Study Skills - WOW 1 - Rag to Riches in Quia - Hangman in Quia - play the games for 10 minutes to get ready for quiz today
    • Also, Study your Comp Book
    • Teach you how to login to Quia
  2. WOW1quiz
  3. WOW 2 - Words of the Week - Foundations of Business 2(record in your Comp Book)
  4. Pictures of All - Head and Shoulder shot
  5. Due today -
    1. Your Comp Book with WOW1
    2. Worklinks - First grading we will link up your Movie Poster and WOW1 Quiz

March 18, 2014

  1. Study Skills - WOW 2 - Battleship (play the hard level) - Flash cards, Matching, Word Search
  2. Foundations of Business - Image Representation using WOW2 - show you some tricks in Word (tables)
  3. Worklinks Work - photo in - color in - more linking
  4. Anyone missing the quiz from yesterday needs to do today WOW1quiz

March 19, 2014

  1. Study Skills - WOW 2 - Battleship (play the hard level) Rags to Riches - Flash cards, Matching, Word Search
  2. Finish and link - Foundations of Business - Image Representation using WOW2
  3. Shark Tank and Maddie B - Current Events - Assignment 1 - Maddie Bradshaw

 

March 20, 2014

  1. Study Skills - WOW 2 - play for 10 minutes - Battleship (play the hard level) Rags to Riches - Flash cards, Matching, Word Search
  2. Shark Tank on Hulu (45 minutes) Watch latest episode (19) - Shark Tank Review Sheet (to be filled out during show and turned in to teacher)
  3. Finish and link up -Shark Tank and Maddie B - Current Events - Assignment 1 - Maddie Bradshaw
  4. Link up Shark Tank too (in comment section write in that you turned in assignment to teacher)

 

March 21, 2014

Spring Conferences

Spring Break

March 24 – 28, 2014

Week 3

March 31, 2014

  1. Study Skills - WOW 2 - play for 10 minutes - Battleship (play the hard level) Rags to Riches - Flash cards, Matching, Word Search and look through your notebooks.
  2. WOW 2 - Quiz - Foundations of Business 2
  3. Entrepreneur Study Search - Link to an article about teen entrepreneurs from Forbes

April 1, 2014

  1. WOW 3 - (record these in your Comp Book) - Planned Economy – Market Economy – Private Enterprise – Manufacturer – Marketer – Service Business – Joint Venture – Franchise – Mass Production
  2. WOW 3 - Words of the Week 3 - Link to PPT
  3. Entrepreneur Study Search - Due Friday

April 2, 2014

  1. Study Skills - WOW 3 - Flash Cards, Matching, Word Search
  2. Study Skills - WOW 3 - Hangman - first 10 to 15 minutes - then....
  3. Entrepreneur Study Search - Due Friday
  4. Foundations of Business - Economic Systems and Business Operations - Image Representation using WOW3

April 3, 2014

  1. Study Skills - WOW 3 - Rags to Riches
  2. Entrepreneur Study Search - Due Friday
  3. Foundations of Business - Economic Systems and Business Operations - Image Representation using WOW3

April 4, 2014

  1. Study for 10 minutes in your comp book or playing (Rags to Riches or Hangman) then:
  2. Entrepreneur Study Search - Due at the end of period - please link on worklinks and email to mike.rogan@district6.org
  3. Foundations of Business - Economic Systems and Business Operations - Image Representation using WOW3 - Due Monday
  4. Worklinks will be graded Monday - All assignments and work must be linked up

Week 4

April 7, 2014

  1. WOW 4 - (record in your Comp Book) - Marketing - Link to ppt
  2. Foundations of Business - Economic Systems and Business Operations - Image Representation using WOW3 - Due Today
  3. Go over some additions to Worklinks and Worklinks will be graded today - All assignments and work must be linked up

April 8, 2014

  1. WOW 4 - (record in your Comp Book) - Marketing - Link to ppt - Have students copy terms into their Comp books - then do Image Representation using WOW4
  2. Image Representation using WOW4 - Marketing Terms
    • Link to your worklinks!

April 9, 2014

  1. Study Skills - WOW 4 - Flash cards, matching, concentration, word search - start logging in on Quia now when you do your activities - same login as you take a quiz - Rags to Riches - Hangman
  2. Product Pricing- Individual

April 10, 2014

  1. Study Skills - WOW 4 - Flash cards, matching, concentration, word search - start logging in on Quia now when you do your activities - same login as you take a quiz - Rags to Riches - Hangman - 10 minutes
  2. Image Representation using WOW4 - Marketing Terms - 10 minutes
    • Link to your worklinks!
    • email to teacher!
  3. Product Pricing- Individual - 20 minutes
  4. Product Pricing - Team - intro and start

April 11, 2014

  1. Study for 10 minutes in your comp book or playing the games then:
  2. Product Pricing - Team - intro and start - email to teacher - link up
  3. DUE:
    1. Image Representation using WOW4 - Marketing Terms - email to teacher - link up
    2. Product Pricing- Individual -
  4. Mini Schedule for the next 4 weeks begins Monday
    Period Start End
    1 8:50 9:50
    2 9:54 10:54
    3 10:58 11:58
    Lunch 11:58 12:45
    Mini 12:49 1:37
    4 1:41 2:41
    5 2:45 3:45

Week 5

April 14, 2014

  1. WOW 5 - (record in your Comp Book) - Marketing and Personal Finance
  2. Product Pricing - Team - finish and email to teacher - link up
  3. Image Representation using WOW 5 - Personal Finance - Link up and email to Rogan

April 15, 2014

  1. Study Skills - WOW 5 - login - Flash cards, matching, concentration, word search - hangman
  2. DUE: Image Representation using WOW 5 - Personal Finance - Link up and email to Rogan
  3. Feature - Benefits - Read this Article - Marketing Features Vs. Benefits from Entrepreneur Magazine (If link is broken) - Discuss this article
  4. Missing work? Use the rest of today to get caught up
  5. Feature - Benefits - Feature Benefit Marketing for a Product you Want! We will begin this tomorrow.

April 16, 2014

  1. Study Skills - WOW 5 - login - Flash cards, matching, concentration, word search - hangman
  2. Feature - Benefits - Feature Benefit Marketing for a Product you Want!

April 17, 2014

  1. Study Skills - WOW 5 - login - Flash cards, matching, concentration, word search - hangman
  2. Feature - Benefits - Feature Benefit Marketing for a Product you Want!
  3. Ketchup - get 'er done! Make sure the following items are on your worklinks AND if you are in Rogan's class and you have not done so, EMAIL each assignment to him as an attachment):
      1. Movie Poster (email as attachment)
      2. Image Representation using WOW2 (email as attachment)
      3. Maddie B - Current Events - Assignment - Maddie Bradshaw (email as attachment)
      4. Shark Tank on Hulu (45 minutes) Watch latest episode (19) - Shark Tank Review Sheet (hand turn in to Rogan)
      5. Entrepreneur Study Search (email as attachment)
      6. Image Representation using WOW3 (email as attachment)
      7. Product Pricing- Individual (email as attachment)
      8. Product Pricing - Team(email as attachment)
      9. Image Representation using WOW4 - Marketing Terms (email as attachment)
      10. Image Representation using WOW 5 - Personal Finance (email as attachment)
      11. Feature - Benefits - Feature Benefit Marketing for a Product you Want! (email as attachment)

April 18, 2014

  1. Study for 10 minutes in your comp book or playing the games then:
  1. WORK DUE - Feature - Benefits - Feature Benefit Marketing for a Product you Want!

Week 6

April 21, 2014

  1. Words of the Week - WOW 6 - the Stock Market
  2. Image Representation using WOW 6 - Stock Market - you know the drill - using the WOW, make an image rep for WOW 6 - when you finish, save as WOW6 and link on your worklinks

April 22, 2014

  1. Study Skills - WOW 6 - Flash cards, matching, concentration, word search and Battleship
  2. Begin Banzai - Personal Finance Simulation - Sign up and take the Pretest

April 23, 2014

  1. Study Skills - WOW 6 - Flash cards, matching, concentration, word search and Rags to Riches and Battleship
  2. Banzai - Personal Finance Simulation - Finish today.

April 24, 2014

    1. Banzai - Personal Finance Simulation - Take Post Test - for students that finish all the way through the Post Test:
          1. Go online and find an article about Teens and Finance (it must be substanstial in size and scope - think - WWRS (What Would Rogan Say)
          2. Open a Word Doc
          3. Copy, Paste, Read, Highlight and Margin Note the article
          4. Write a 1 paragraph summary of the article
          5. Write a 1 paragraph opinion of the article
          6. Save as banzai_ec and email to Rogan (or Kostman if you are in her class)

April 25, 2014

  1. BISAPALOOZA

Week 7

April 28, 2014

  1. Study for quiz - WOW 6 - Flash cards, matching, concentration, word search and Rags to Riches and Battleship
  2. Quia Quiz - WOW 6
  3. Blog - How did we Palooza? BISAPALOOZA Blog - Turn 2
  4. Stock Market Basics - Understanding Stock Tables

April 29, 2014

  1. Words of the Week - WOW 7
  2. Stock Market Basics - Understanding How to Read Stock Charts

April 30, 2014

  1. Study Skills - WOW 7 - Rags to Riches - Flash cards, matching, concentration, word search
  2. Discuss front page of finance.yahoo.com - what is in the news?
  3. Work Time - get caught up - get work in - link things up
  4. Intro the assignment for tomorrow at the end of class - Reading Stock Charts - 5

May 1, 2014

  1. Study Skills - WOW 7 - - Rags to Riches - Flash cards, matching, concentration, word search
  2. Stock Market Basics - Reading Stock Charts - 5
  3. Image Representation 7 using WOW 7

May 2, 2014

  1. Study for quiz - 10 minutes
  2. Quia Quiz - Wow 7
  3. Image Representation 7 using WOW 7
  4. WORK DUE - Please make sure that your worklinks is updated with all assignments (links both to the class assignments and your work.
    1. Stock Market Basics - Understanding Stock Tables
    2. Stock Market Basics - Reading Stock Charts - 5

Week 8

May 5, 2014

  1. Words of the Week - BIG WOW 1- 7 Midterm Friday on all the WOW up through WOW7 - Please login to your Quia account (just like when you take a quiz) before starting - we will spend 15 minutes on this review.

  2. Image Representation 7 using WOW 7
  3. Update your Charting Five Stocks assignment (we will do this every day)
  4. Product to Stocks

May 6, 2014

  1. BIG WOW 1- 7 Midterm Friday on all the WOW up through WOW7 - see games above
  2. Update your Charting Five Stocks assignment (we will do this every day)
  3. Product to Stocks

May 7, 2014

  1. BIG WOW 1- 7 Midterm Friday on all the WOW up through WOW7 - see games above
  2. Update your Charting Five Stocks assignment (finish and due today)
  3. I2B Student/Teacher Meeting in Rogan's class - communication and grade check (handout due tomorrow)
    • Email in any and ALL of your missing work to mike.rogan@district6.org

May 8, 2014

  1. BIG WOW 1- 7 Midterm Friday on all the WOW up through WOW7 - see games above
  2. Turn in your signed handout from the I2B Student/Teacher Meeting in Rogan's class - communication and grade check

May 9, 2014

  1. Study for 10 minutes
  2. Words of the Week - BIG WOW 1- 7 Midterm Today - the room needs to be quiet - when you complete your quiz - work on due and missing assignments (check your Synergy Account)

Week 9

May 12, 2014

  1. Words of the Week 8
  2. Intro to Stock Market Challenge 3rd Annual Intro to Marketing $25K Stock Challenge
  3. Value Added Vids - Coke Zero - And
  4. WOW 8 - Image Rep

May 13, 2014

  1. Study Skills - WOW 8 - flash cards, etc. - - hangman (10 minutes)
  2. If you missed the midterm - take it today.
  3. WOW 8 - Image Rep
  4. Intro to Stock Market Challenge 3rd Annual Intro to Marketing $25K Stock Challenge
    • Stocks - Check out the market - Update your account

May 14, 2014

  1. Study Skills - WOW 8 - flash cards, etc. - - hangman - rags to riches (10 minutes)
  2. Intro to Stock Market Challenge 3rd Annual Intro to Marketing $25K Stock Challenge
    • Stocks - Check out the market - Update your account
  3. Current Event Assignment - Portfolio Managers: The Challenge Is Making More than One Winning Stock Pick

May 15, 2014

  2. Study Skills - WOW 8 - flash cards, etc. - - hangman - rags to riches (10 minutes)
  3. Intro to Stock Market Challenge 3rd Annual Intro to Marketing $25K Stock Challenge
    • Stocks - Check out the market - Update your account
  4. Current Event Assignment - Portfolio Managers: The Challenge Is Making More than One Winning Stock Pick

May 16, 2014

  1. Study for 10 - then quiz - - flash cards, etc.- hangman - rags to riches
  2. Quia Quiz - WOW 8
  3. Stocks - Check out the market
  4. Ketchup time after WOW - Email Rogan - Kostman any missing work you would like graded.
  5. Due: WOW 8 - Image Rep - Current Event Assignment - Portfolio Managers: The Challenge Is Making More than One Winning Stock Pick

Week 10

May 19, 2014

  1. Words of the Week9
  2. Stocks - Check out the market - is the Dow up or down? Who are the leaders? Buy or sell?
  3. The Marketing Plan - Rogan's 4th and 5th Period - we will get away from our computers to go over the project
    1. Introduction and Begin Project- First Assignment - Intro and Brainstorming

      Crater FFA Marketing Project - Use as an example

May 20, 2014

  1. Study Skills - WOW 9 - flash cards, etc.- Hangman
  2. The Marketing Plan -
    1. Make sure you have finished the Brainstorming Section from yesterday - email it to each group member, link up (everyone), print out one copy, all sign and turn in to your teacher.
    2. Then, look at section 3 in the Marketing Plan assignment - Complete the following in a new Word document saved as Market_Analysis
      • Market Analysis #'s 3 - Buyer Profile
      • #4 - Competition's SWOT Analysis (You need to list 2 competitors and create a list of at least three each of strengths, opportunities, threats and weaknesses)
      • Product's/client's SWOT analysis - this is you product - create a list of at least three each of strengths, opportunities, threats and weaknesses)
      • Save this as mp_Buyer Profile

      • BIS Assembly Schedule—Tuesday, May 31, 2016

        1st 8:50-9:53
        2nd 9:57-11:00
        3rd 11:04-12:07
        TAKE STUDENTS TO ASSEMBLY
        Assembly 12:11-12:44
        Lunch 12:44-1:31
        4th 1:35-2:38
        5th 2:42-3:45

May 21, 2014

  1. Study Skills - WOW 9 - Rags to Riches - Study Skills - WOW 9 - Hangman
  2. Check your stocks!
  3. Continued work on the Marketing Project - Use the Crater FFA Marketing Project or Cmart Project to help you sort through categories

      Yesterday's Assignment - due today

      Market Analysis #'s 3 - Buyer Profile

      #4 - Competition's SWOT Analysis (You need to list 2 competitors and create a list of at least three each of strengths, opportunities, threats and weaknesses)

      Product's/client's SWOT analysis - this is your product - create a list of at least three each of strengths, opportunities, threats and weaknesses)

      Save this as mp_Buyer Profile in your Intro to Marketing Folder - link up &

      print out - have each member sign and give to teacher

  4. Today and tomorrows assignment - section iii - Business Proposition - numbers 1 - 5
      1. Business proposition (open a Word or Google document - save as bus_prop 1-5 in your Intro folder and link up (email to each other) and print out when complete - have each member of your team sign the paper
        1. Develop a mission statement – one sentence that explains who you are. If you are an established company, take their real mission statement from their website and tweak it to the product you are featuring
        2. Key planning assumptions (cite sources of information) - This means, what will it take to make your Marketing plan happen? What type of media will you use (tv, radio, internet, FB, twitter, etc.) - How much will it cost? Look up info like the cost of a 30 second ad during American Idol, etc.
        3. Short and long-term goals- must be measurable, specific, attainable and have completion dates ( in regard to plan – like, growth of sales, intro new product, better service)
        4. Target market- identify specific market segments which achieve the goals for your marketing plan.
        5. Define your “value added” concept for your product/service and explain the marketing techniques you have used to increase the value of products or services to your company
        6. Due Friday

May 22, 2014

  1. Study Skills - WOW 9 - Hangman
  2. Study Skills - WOW 9 - Rags to Riches
  3. WOW 9 Image Rep - due Friday
  4. Today's Assignment - section iii - Business Proposition - numbers 1 - 5
      1. Business proposition (open a Word document - save as bus_prop 1-5 in your Intro folder and link up (email to each other) and print out when complete - have each member of your team sign the paper
        1. Develop a mission statement – one sentence that explains who you are. If you are an established company, take their real mission statement from their website and tweak it to the product you are featuring
        2. Key planning assumptions (cite sources of information) - This means, what will it take to make your Marketing plan happen? What type of media will you use (tv, radio, internet, FB, twitter, etc.) - How much will it cost? Look up info like the cost of a 30 second ad during American Idol, etc.
        3. Short and long-term goals- must be measurable, specific, attainable and have completion dates ( in regard to plan – like, growth of sales, intro new product, better service)
        4. Target market- identify specific market segments which achieve the goals for your marketing plan.
        5. Define your “value added” concept for your product/service and explain the marketing techniques you have used to increase the value of products or services to your company
        6. Due Tuesday

May 23, 2014

  1. Study for 10 minutes - WOW 9 - flash cards, etc. - Hangman - Rags to Riches
  2. Quia Quiz - WOW9
  3. Already Due - Buyer's Profile - signed by all in your group
  4. Work on section iii - Business Proposition - numbers 1 - 5 (due on Tuesday)
  5. Email in WOW 9 Image Rep
  6. Email in any of your missing assignments

Week 11

May 26, 2014

Memorial Day – No school

May 27, 2014

  1. WOW 10 - Copy words down in notebook - we will go over
  2. Marketing Project - Today's Assignment - Open up the FFA plan or Cmart Project and look at their example of this section
      1. Strategies and Marketing Action Plan– how you will implement each of the 4 P’s as you create your plan.
        1. Product
        2. Price
        3. Place
        4. Promotion
      • Save this as m_plan 4 p
  3. Marketing Project - Assignment - Begin putting your project all together in order following the Outline of the Marketing Plan - Due Monday, 6/2 (one printed out copy per group - due at the end of class on Monday)
  4. Marketing Project - Assignment -Marketing Survey - Group PowerPoint and Presentation- Due Friday, 5/30
    1. Survey Example

May 28, 2014

  1. Study Skills - WOW 10 - flashcards and hangman and rags to riches

    Upcoming Calendar for next week - Next Monday- Written Marketing Plan and PowerPoint due at end of class (emailed to teacher)
    Tuesday- Students get to practice in class running through their presentations
    Wednesday and Thursday- Presentations to the class
    Friday- Quia Quiz and make up work. All assignments need to be emailed to teacher NO LATER than Monday on Monday, June 9

May 29, 2014

  1. Study Skills - WOW 10 - flashcards and hangman and rags to riches
  2. Marketing Project - Assignment - Begin putting your project all together in order following the Outline of the Marketing Plan - Due Monday, 6/2 (one printed out copy per group - due at the end of class on Monday)
  3. Marketing Project - Assignment -Marketing Survey - Group PowerPoint and Presentation- Due Friday, 5/30
    1. Survey Example

May 30, 2014

  1. Study Skills - Study your WOW for 10 minutes
  2. Quia Quiz - WOW 10
  3. Marketing Project - Assignment - Begin putting your project all together in order following the Outline of the Marketing Plan - Due Monday, 6/2 (one printed out copy per group - due at the end of class on Monday)
  4. Marketing Project - Assignment -Marketing Survey - Group PowerPoint and Presentation- Due Friday, 5/30
    1. Survey Example

Week 12

June 2, 2014

  1. WOW 8 - 10 Midterm on Friday (10 minutes of study time today)
  2. Marketing Project - Written Marketing Plan and PowerPoint due at end of class tomorrow (emailed to teacher)

June 3, 2014

  1. Marketing plans due at the end of class- printed out and emailed (1 per group)
  2. Slideshows for marketing plans due at the end of class (emailed) 1 person in group

June 4, 2014

  1. Work on your presentation
  2. Draw for presentation order

June 5, 2014

  1. Marketing Plan Presentations begin
  2. Presenting Today Presenting Today
    Rubix Revolution Oakley Glass
    Roman Made Baits Coffee Killer
    Connor Ford's Gang of 4
    The 2 Marketers  
       
       

June 6, 2014

  1. Midterm Final - Rogan out
  2. WOW 8 - 10 test
    • Quia Quiz and make up work.
    • All missing assignments need to be emailed to your respective teacher NO LATER than Monday on Monday, June 9

Week 13

June 9, 2014

  1. Finish - Marketing Plan Presentations
  2. Presenting Monday Presenting Monday
    Sweet Sensations Moxey's Editing Service
    Plane Productions White Citrus Trader Baby
    Mine's Bigger The Stealers
    The Blues Inc. Quick Pum Express
      Brain Savers
      Baby Lips
  3. All missing assignments need to be emailed to your respective teacher NO LATER than Monday at midnight!

June 10, 2014

End of Trimester III

  1. 1 - 8:50 to 9:33 | 2 - 9:37 to 10:20 |Locker 10:20 to 10:35 | 3 - 10:39 to 11:22 | 4 - 11:26 to 12:09 | 5 12:13 to 12:56 | Lunch 1:00 - 1:45