Executive Summary
Business Plan
The executive summary is a one-page synopsis of your entire business plan. Think of it as a resume or the Spark Notes version of your business plan.
Introduction
- Set the hook by selling yourself and your business. Your audience should know why they should invest in your business.
Body
- Write a paragraph outlining your type of ownership and why this works best for your business
- Write a paragraph outlining the type(s) of products and/or services you want to sell
- Write a paragraph describing where (location) you plan to set up your business
- Write a pargraph outlining your promotional strategies
- Write a paragraph describing how you intend to build a community of loyal customers
Conclusion
Conclude by assuring your audience that through hard work, dedication, and strategic decision making, your business has the potential to succeed.
