Product or Service Mix
Business Plan
The Product Service Mix details the list of products and/or services your business offers. The "mix" part of the equation describes the products and/or services in more detail. For example, if your business sells athletic shoes, the product mix describes the brands, types, colors, and sizes of shoes you sell.
As always, make sure you use paranthetical citations where necessary.
Writing the Product Service Mix
Introduction Paragraph
- Set the hook with a descriptor of how your product or service is unique and in demand in the Rogue Valley.
- Write a general description of your Product or Service Mix – don't get into too much detail here because you will do this in the body paragraphs. Think of this as a topic sentence that gives the reader a broad overview of the products or services you offer
- If you feel there is one type of product or service that will be the cornerstone of your business, you can highlight that here in this paragraph
Body
In the body area, you will want to set up the formatting to work with the amount of products or services you offer. You can
- write paragraphs (you may use bullet points in combination)
- organize the information using a table
- employ some other form of visual aid
Describe your Product Service Mix using the terminology from below. The more products or services you have, the less detail you will be able to provide. Give details of the major products and then you can list examples of more minor products.
- Product Line: A number of products grouped together based on similar characteristics(example: Samsung's mobile phones are divided into product lines based on the following features; touch screens, slider/folders, QWERTY keyboards.)
- Product Width: Product width is the focus a business has when it carries or produces several different product lines. For example, Foot Locker has good product width because they carry Nike, Adidas, Reebok, and Converse
- Product Length: Product depth exists when a business sells or produces many products within the same product line. For example, Ford trucks have considerable product depth with standard cabs, extended cabs, club cabs, short box, long box, half ton, three quarter ton, one ton, blue, red, white, green, F150, F250, F350
- Product Item: Product items may be defined by such things as model, size, color, or brand
Conclusion
Conclude the section by emphasizing the strength of your Product Service Mix. Use one of the conclusion strategies – Simple Summary/Frame or Circle/Proposal or Call to Action
Save as > "product-service-mix" in your Business Plan folder
Upload to the Synergy Dropbox
