DIRT! Premiere Rush

 

Adobe Premiere Rush CC – Dirt School 30 second Ad

Project Scenario:

The Dirt School in Central Point, Oregon is starting a new defensive driving school for high school students. It is based on the concept that young drivers will be safer if they have the experience of controlling a high performance race car on a track that mixes pavement with gravel/dirt. The company has hired you to provide an authentic voice to the commercial. Using the footage they have provided, you are to write and produce a 30 second spot.

 

Project Goal:

You will write a short slogan and produce a 30 second commercial for the Dirt School.

 

The Dirt School Defensive Driving Brief


Client

The Dirt School

Brief

The Dirt School in Central Point, Oregon is starting a new defensive driving school for high school students. It is based on the concept that young drivers will be safer if they have the experience of controlling a high performance race car on a track that mixes pavement with gravel/dirt. The company wants high school students to provide an authentic voice to the commercial so they have hired you to write and produce it with the footage they have provided.

Resources

  • Video clips of cars driving around the Dirt School  (provided) - all the assets are in handouts>sinks>digital media>2018-2019>premiere rush dirt

  • Music from Rush library (built in)

  • 1 song by Incompetech with Credits (provided)

  • Sound FX of car  (provided)

Deliverables

  • One video for The Dirt School’s YouTube Channel

  • Approximately 30 seconds (+/- 5 seconds)

  • Must include a title overlay with your slogan (track 2)

  • Must include a voice over with your slogan (auto duck so we can hear it).

  • Must include music

  • Must include credits - include attribution for all music/footage/photos

 

Objectives Covered:

  • Edit video with Adobe Premiere Rush CC

    • Assemble video clips to tell a story

    • Use both full screen and overlay titles to communicate

    • Use voice over and music to tell a story and provide an emotional impact

    • Export and share the video with Rogan and Sinks

  • Understand the different strategies for maximizing their impact when posting video to social media channels

 

Resources/References: