WOW 8 - Image Representation - Product Positioning
For this assignment you will be using the terminology learned in WOW8 and finding a image(or images) which represent each of these product positioning terms. The goal is to help you better understand what each of the terms mean. Under each each image you will include a short description of why this particular image represents the term (see example below)
Terms:
Product Positioning - Marketing Plan - Start Up Enterprise - Market Segmentation - Product Line - Value Added - Mission Statement - SWOT Analysis
Example:
 |
extra features that goes beyond what the customer expects - adds little to the cost.
AND...... |
To Do:
- Open Word> then save this file as image rep8 in your u drive>Intro to Marketing folder
- Using the 8 terms listed above - go online and find images which represent each term. Insert the images into your document image rep 8.
- Then, write a short description of how each image defines your term. Use your own words - if you don't - automatic 1/2 score
Tips:
- In Word you can use text boxes - this makes it easy to move boxes around or Tables
